What is Sales & Marketing?
Sales & Marketing cover the strategies to promote and sell products or services. Sales focuses on closing deals with customers; marketing builds awareness, interest, and demand through research, positioning, and campaigns.
Key Components
- Market research: Understand audiences, needs, preferences, and segments.
- Branding: Build identity and positioning—name, visuals, and messaging.
- Advertising: Reach customers via digital, social, search, and traditional media.
- Sales strategy: Prospecting, demos, proposals, negotiation, closing, aftercare.
- CRM: Manage relationships, pipelines, and retention across the lifecycle.
Where You’ll Use Them
- Business: Drive revenue, brand loyalty, and market expansion.
- E-commerce: SEO, content, email, and social to convert traffic into sales.
- Consumer behavior: Align offers with motivations and decision drivers.
Why It Matters
Effective Sales & Marketing fuel growth—attracting the right customers, converting demand, and retaining relationships for long-term impact.
Explore live opportunities aligned to Sales & Marketing:
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