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Retail and outdoor lifestyle industry
Cape Union Mart International is a leading South African retail company specializing in outdoor apparel, adventure gear, and lifestyle fashion. Established in 1933 in Cape Town, the company has grown into a household name, known for providing high-quality products tailored for outdoor enthusiasts, travelers, and adventurers. Cape Union Mart started as an army surplus store but quickly evolved into a trusted retailer offering a wide range of outdoor essentials, from high-performance clothing and footwear to travel accessories and camping gear. The company is deeply rooted in adventure and exploration, with a strong emphasis on quality, innovation, and sustainability. Cape Union Mart owns and manages several well-known brands, each catering to a different segment of the market: K-Way – High-performance outdoor gear and technical apparel. Old Khaki – Casual lifestyle clothing with a rugged yet stylish appeal. Poetry – Women's fashion, accessories, and homeware with a focus on elegance and sophistication. Tread+Miller – Premium footwear and accessories. Keedo – Children's clothing brand that combines comfort, style, and sustainability.
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