Opportunities at Smollan

Smollan operates in the retail solutions and field marketing industry, specializing in helping brands connect with consumers at the point of purchase. The company delivers comprehensive retail execution solutions that combine merchandising, in-store activations, and advanced technology to ensure products are visible, available, and engaging in both physical and digital retail environments. As part of the broader marketing and retail services sector, Smollan plays a key role in bridging the gap between brands and shoppers. Founded in 1931, Smollan began as a sales agency in South Africa and has since grown into a global leader in retail execution. Over the decades, the company has evolved from a regional sales operation into a multinational organization that partners with some of the world’s most recognized consumer goods brands. Today, Smollan is aligned with WPP, one of the largest global marketing and communications groups, which enhances its international reach and strategic capabilities. The company’s services cover every aspect of retail execution. Smollan is best known for its merchandising and retail operations, ensuring that clients’ products are correctly placed, well-stocked, and prominently displayed across retail outlets. It also provides activation and experiential marketing programmes, creating in-store experiences that influence consumer behavior and strengthen brand presence. In addition, Smollan leverages data and technology solutions to analyze performance, optimize retail strategies, and improve efficiency for its clients. Recognizing the growing importance of digital channels, Smollan also supports e-commerce and digital commerce initiatives, ensuring seamless integration between physical stores and online platforms. Smollan’s scale is significant. The company employs more than 75,000 people globally and manages operations in 61 countries across multiple continents. Its teams work with over 327 clients and visit more than 125,000 retail outlets daily, collecting more than four million data points every day. This immense reach enables Smollan to influence the shopping experience for more than 20 million consumers annually, cementing its reputation as a leader in retail execution and shopper engagement. In summary, Smollan is a dynamic, globally recognized business that has grown from a small family-owned sales agency into a multinational powerhouse in the aviation, retail, and field marketing industry. By combining human expertise, advanced technology, and a deep understanding of shopper behavior, the company continues to drive growth for its clients and create impactful consumer experiences in the ever-changing world of retail.