Job Description

L'Oréal, the global leader in beauty, is offering an exciting opportunity for a Marketing Intern within the Maybelline Zone team. This role is based in Woodmead, Johannesburg and provides hands-on exposure to brand management in a fast-paced, multinational environment.

As a Marketing Intern, you will support the execution of marketing strategies across the South African market. You will be involved in product launches, digital campaigns, and retail initiatives, helping bring Maybelline’s global brand energy to local consumers.

This internship is designed to provide a 360-degree view of marketing operations, including digital engagement, influencer marketing, and market analysis.

Key Responsibilities

• Assist in the rollout of integrated marketing plans for major product launches
• Support the management of the marketing calendar and campaign timelines
• Adapt global creative assets for the local SSA market
• Coordinate with agencies on social media platforms (Instagram, TikTok, Facebook)
• Monitor community engagement and track social media trends
• Support influencer marketing campaigns and track performance
• Conduct competitor analysis and market benchmarking
• Analyze market data to identify growth opportunities
• Prepare monthly performance and campaign reports
• Manage product samples and marketing materials for events and PR
• Liaise with local brand teams for content and retail support

Minimum Requirements

• Recently completed or final-year Degree/Diploma in Marketing, Business Management, Media, or related field

Skills and Competencies

• Strong interest in beauty, makeup, and current trends
• Proficiency in social media platforms (TikTok, Instagram)
• Analytical skills with ability to interpret data (Excel)
• Excellent written and verbal communication skills in English
• Ability to work in a fast-paced environment and manage multiple projects

Additional Information

• Reports to: Content & Education Manager
• Exposure to global brand strategies and campaigns
• Opportunity to work with experienced marketing professionals
• Inclusive and diverse work environment